William True

William True didn’t just wake up one day and decide to become a real estate instructor, consultant or mentor. It was the culmination of years of practical experience, his dedication to education and years spent training agents at his own brokerage in Sarasota, Florida. Real Estate, Technology and Education have always been passions for True and the driving forces behind his success.

William True received his Bachelor degree from New York University and served as Senator for the School of Education, where he assisted teaching computer sciences. True has been online and current with Internet Technology since 1986.

Founder and Broker of True Real Estate in Sarasota, True has been active in the profession for over 25 years. He has taught many new licensees the real estate business, some of whom have gone on to open their own successful brokerages.

True is a member of the National Association of REALTORS®, the Florida Association of REALTORS®, the Sarasota Association of REALTORS®, and the Real Estate Buyer’s Agent Council. He has been an appointed Notary Public in the State of Florida since 2008. True is a licensed Florida real estate instructor and in 2013, he was inducted into the Realtor® REBAC Hall of Fame.

True’s education and real estate background is extensive. He has earned many professional designations and certifications including ABR, ABRM, AHWD, BAC, BPORCIPS, CLHMS, CNECNHS, CRB, CRS, e-PRO, GREEN, GRI, MPR, RCC, RSPS, SFR, SRES and TRC.

As an Advanced PADI Open Water SCUBA diver and US Coast Guard licensed Captain, True takes advantage of all Florida has to offer. His interests include traveling, windsurfing, boating and his Labrador retrievers.

A lifelong entrepreneur, True currently serves as President and CEO of Five Florida corporations, including:

True Real Estate, Inc.

Established in 2004, True Real Estate Inc. is led by William True, who is a Florida Real Estate Instructor and Broker, and has earned more real estate credentials than any other real estate agent in the state of Florida.

True Real Estate Inc.

SeeSarasotaLive.com, Inc.

Since 2007, SeeSarasotaLive.com has provided visitors with a local portal featuring live streaming webcams on Siesta Key Beach, Sarasota Jungle Gardens and more.

See Sarasota Live

Sarasota Helping Hands

Sarasota Helping Hands has been providing affordable housing in Sarasota County since 2008.

Sarasota Helping Hands



William True [ True Real Estate, Inc. ]

Real Estate Designations